THE PROJECT:
When crafting the brand identity for The Living Taproom, the aim was to fashion branding that evokes the comfort of your own living room—a space to gather with friends, unwind, and savor a beer. The project's essence was to embody a sharp and clean aesthetic, seamlessly incorporating script elements and bearing in mind the transformation of the logo into a neon sign.
At the core of the design: a lamp with a hops-bulb encased in the letter 'T,' illuminating the lamp within the logo. This distinctive feature not only adds charm but also mirrors the venue's warm atmosphere. The overall aesthetic is vibrant and inviting, creating a cohesive visual experience that beautifully complements the taproom's cozy ambiance.
SERVICES:
Logo Design
Brand Identity
Print
Marketing Materials
This inviting self-pour bar seamlessly blends local charm and global tastes, offering a unique space to relax & explore an array of craft beers at your own pace. Located just a short stroll from the Tacoma Dome, it's poised to become the quintessential neighborhood bar, fostering connections, conversations, and unforgettable moments— and it's pet friendly.
KIND WORDS
"The little brew lamp is so perfect! We love the lamp, you really nailed it, amazing! I wasn’t sure we’d have a true logo that felt like what we wanted it to without the words, but I love it!!"
— Andria, The Living Taproom
Photography by The Living Taproom