studio Philosophy
Great design begins with purpose. At the heart of our approach is a commitment to creating thoughtful, intentional design. Every project begins with understanding: diving deep into the values, goals, & unique qualities of the businesses we work with.
Above all, we value the relationships we build along the way, believing these strong partnerships lead to impactful, enduring design. This philosophy guides our work, creating brands that not only look exceptional but also tell a story that matters.
Kristen Potter— Founder & Brand Designer
Bellberry Lane was founded in 2011 with a passion for blending storytelling and design into meaningful creative work. Inspired by a love of uncovering the unique essence behind every brand, the studio was born as a way to help businesses articulate their identity through thoughtful and intentional design.
Over the years, we’ve been trusted partnered for hundreds of businesses— from emerging businesses to established brands, with a focus on crafting authentic designs that celebrate the remarkable people and stories behind every project.
there & back again.
The studio’s story began on the East Coast, where a passion for design and storytelling first took root. A transformative chapter in Seattle introduced fresh perspectives and the bold creativity of the Pacific Northwest, where we fostered connections with startups and partnered with local businesses to develop their brands and help tell their stories.
These pivotal years refined our approach, combining collaboration with innovation to push creative boundaries. Now nestled in the serene Pocono Mountains, the studio designs brand experiences as dynamic and inspiring as the journey that brought us here.
Kind words, from kind people.
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Cindy, Blue Shore Vacations
“Kristen is amazing to work with. She listened to what I wanted and brought it to life in a way I couldn't imagine myself, which I why I needed her! I absolutely love what I have now!! My brand finally reflects what I want it to. So thankful to have found what was once a stranger and is now an important part of my team. Thanks, Kristen!”
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Teresa, Tierney Voice Studio
“Exceptional work and value! My experience working with BellberryLane completely exceeded my expectations. Kristen was flexible and communicative throughout the process. I have already received wonderful, positive feedback from my clients. I can't recommend her enough and will definitely come back. Thank you again!!”
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Lisa, The Latt
“Kristen created a logo and brand for my new brick and mortar. She was extremely attentive and always certain I was pleased. I wasn’t sure what my experience would be when I purchased the listing, but she has been fantastic and even available after the job was complete to answer questions and assist. Thank you for your help, Kristen! I will for sure remember you for future needs.”
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Beth, That Cookie Betch
“I cannot say enough how much I absolutely LOVE my new logo! I am so glad I decided to go with the Ultimate branding package. I have already used so many of the pieces I didn't think I needed. I was able to swap out a couple of things I wouldn't use for things I would. Kristen was so easy to work with and came up with the perfect logo for my cookie business. Amazing!”
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Alison, Loominarium
“This is totally worth it. Communication with her is professional and quick and she always listened to my ideas and made changes accordingly I really appreciate it. Don’t hesitate to invest in this- I initially tried doing it myself AS AN ARTIST and my attempt was pathetic in comparison. Branding is not easy. Seriously, investing in a brand package is investing in yourself in the long run so you should definitely do it.”
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Hillary, Sojourn Family Care
“What a gifted and patient person Kristen is. From the intake of my vision to the final product I was supported and guided well. She captured my business so well and provided me with a polished professional product at the end. She is worth her weight in gold and is an economical way to brand your product. I wholeheartedly recommend Bellberry Lane for anyone branding and marketing their services and products.”
