lighthouse and pen tool branding illustration by Bellberry Lane
lighthouse and pen tool branding illustration by Bellberry Lane

LOGO | BRAND IDENTITY | WEBSITE DESIGN

Helping businesses across industries & oceans become brands people remember.

A blue apron and a sticker with the Butterkiss Baking Company logo on a yellow background.
A wooden serving board with a small bowl, a menu card reading "Joie's Pub East Pete," a clear glass tumbler, and a tall glass with a textured diamond pattern and a gold-colored vase with vertical lines.
Luxury Vacation Rental business branding by Bellberry Lane, flamingo logo
Website Design for PatCo of Dallas, Texas featuring bright colors and patterns

A woman-owned design studio specializing in brand identity systems for emerging & established businesses worldwide.

Society House coffee cup design featuring their custom building illustration by Bellberry Lane.
Close-up of a colorful building featuring a large sign that reads "Kart and Craving." The building has an orange wall with white illustrations of food the company serves.
Three boxes of skincare or herbal products, with branding and labels for Daybreak Apothecary.

Recent Projects

A white t-shirt with the logo and text 'your collective therapy & education' printed on the back, placed on a green patterned background.
Beer Growler cans of Made Wright Beer, with the center can showing a logo and the cans on each side displaying the branding by Kristen Potter of Bellberry Lane
Top of a book cover with blue and yellow vertical stripes pattern. Text on the cover says 'Los Angeles' and 'kopegg'.

Clients featured in:

Anthropologie

Vogue

Barnes & Noble

Better Homes & Gardens

Southern Living

Elle

Cosmopolitan

Vanity Fair

BHLDN

Harper's Bazaar

Condé Nast

Anthropologie • Vogue • Barnes & Noble • Better Homes & Gardens • Southern Living • Elle • Cosmopolitan • Vanity Fair • BHLDN • Harper's Bazaar • Condé Nast •

  • Alex Basile— Owner of Greenhouse Gansett

    Kristen at Bellberry Lane absolutely nailed our logo design! She understood our vision right from the start and brought it to life in a way that perfectly captures our brand. We worked with her a second time for another variation of the logo that we are thrilled with. We’ll definitely be coming back to Kristen for all our future design needs. Highly recommend!

  • Miranda Whitley— CEO of Every Last Cent

    “Kristen at Bellberry Lane is absolutely incredible! She created two branding packages for both my business and my husband's, and we couldn't be happier with the results. She took the time to understand our vision, industry, and goals, delivering designs that perfectly capture our brands. The entire process was seamless, and her creativity and attention to detail exceeded our expectations. If you're looking for a designer who truly cares about bringing your brand to life, Kristen is the one to hire.”

  • Alison— Artist & Founder of Loominarium

    “This is totally worth it. Communication with her is professional and quick and she always listened to my ideas and made changes accordingly I really appreciate it. Don’t hesitate to invest in this, I initially tried doing it myself AS AN ARTIST and my attempt was pathetic in comparison. Branding is not easy. Seriously, investing in branding is investing in yourself in the long run.”

Design that moves your business forward.

You care about how your business shows up, what it stands for & the message people connect with. Your brand should reflect that. Let’s craft a brand that makes an impact.